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Media and brand

Logos, colors, typefaces, company boilerplate and photography for journalists, partners and event organizers. Everything here may be used to refer to Laurent Capital.

Media contact

For interviews, comment on M&A activity in our sectors, or questions about our research.

Fast facts

Name
Laurent Capital
Business
M&A advisory for lower middle market B2B companies
Headquarters
929 Berryessa Rd., Ste. 20, San Jose, CA 95133
Services
Sell-side, buy-side, recapitalizations, exit planning, valuation advisory, management buyouts
Clients
Founder-owned, family-owned and private equity–backed companies, roughly $5M–$150M revenue
Website
laurent.capital

Company boilerplate

Approved descriptions for press releases, event programs and directories.

Short version

Laurent Capital is an M&A advisory firm headquartered in San Jose, California. It advises founder-owned, family-owned and sponsor-backed B2B companies in the lower middle market on sales, acquisitions and recapitalizations.

30 words

Long version

Laurent Capital is an M&A advisory firm headquartered in San Jose, California, serving founder-owned, family-owned and private equity–backed B2B companies with roughly $5 million to $150 million in revenue. The firm advises on sell-side and buy-side transactions, recapitalizations, exit planning, valuation and management buyouts across eight sector practices, including industrial and manufacturing, distribution, software, tech-enabled services, healthcare services, business services, building products and environmental services. Laurent Capital combines senior bankers with a proprietary sourcing platform that maps buyers and acquisition targets across each sector. Learn more at laurent.capital.

88 words

Logos

Vector SVG with outlined text, and transparent PNG. Use the reversed versions on dark backgrounds.

Download all logos (ZIP)
Primary logo preview

Primary logo

Default for light backgrounds

Primary logo, reversed preview

Primary logo, reversed

Dark or photographic backgrounds

Primary logo on green preview

Primary logo on green

Self-contained tile with background

Logo without tagline preview

Logo without tagline

Small sizes and partner listings

Logo without tagline, reversed preview

Logo without tagline, reversed

Small sizes on dark backgrounds

Stacked logo preview

Stacked logo

Square or centered layouts

Stacked logo, reversed preview

Stacked logo, reversed

Square layouts on dark backgrounds

One-color black preview

One-color black

Print, fax, single-color documents

One-color white preview

One-color white

Single-color use on dark backgrounds

Wordmark preview

Wordmark

Text-only placements

Wordmark, white preview

Wordmark, white

Text-only on dark backgrounds

Wordmark, black preview

Wordmark, black

Single-color text-only

Monogram preview

Monogram

Favicons, avatars, small spaces

Monogram, reversed preview

Monogram, reversed

Dark backgrounds

Monogram, brass preview

Monogram, brass

Special occasions and print accents

Monogram, black preview

Monogram, black

Single-color use

Social avatar preview

Social avatar

LinkedIn, X and other profiles (800 × 800)

Social banner preview

Social banner

LinkedIn cover (1584 × 396)

Usage

  • Clear space: at least the height of the “L” in the monogram on every side.
  • Minimum width: 140 px on screen or 30 mm in print for the horizontal logo; 24 px for the monogram.
  • Write the name as “Laurent Capital”, never “LC” in running text.

Please don’t

  • Recolor the logo outside the approved palette
  • Stretch, condense, rotate or skew it
  • Add shadows, outlines, gradients or effects
  • Place the green logo on dark or busy backgrounds
  • Rearrange or resize the monogram and wordmark
  • Typeset the name in another typeface as a logo

Colors

  • Laurent Green
    HEX
    #1E3B32
    RGB
    30 59 50
    Use
    Primary brand color
  • Deep Green
    HEX
    #13271F
    RGB
    19 39 31
    Use
    Footers and dark panels
  • Brass
    HEX
    #9C7A3C
    RGB
    156 122 60
    Use
    Accents and rules, used sparingly
  • Light Brass
    HEX
    #C9AD72
    RGB
    201 173 114
    Use
    Accents on dark backgrounds
  • Stone
    HEX
    #EEF0EC
    RGB
    238 240 236
    Use
    Secondary background
  • Ink
    HEX
    #1B201E
    RGB
    27 32 30
    Use
    Body text

Typefaces

All three are free under the SIL Open Font License.

  • Libre Caslon Display

    Aa Bb Cc 0123456789 $ % &

    Logo and headings

    Google Fonts
  • Libre Caslon Text

    Aa Bb Cc 0123456789 $ % &

    Long-form text and reports

    Google Fonts
  • IBM Plex Sans

    Aa Bb Cc 0123456789 $ % &

    Interface text, tables and the tagline

    Google Fonts

Photography

Images used on our website, available for editorial coverage of Laurent Capital.